Branding • Web Design
Well Rooted is a health + wellness company that provides support, guidance, and connection for those looking to implement & manage a healthy lifestyle. Founded by Dawn Karwoski, Well Rooted shares tools & resources to allow others to live a healthy and happy life, simply. Well Rooted combines Dawn’s love of food through her real food recipe blog and her passion for health and wellness through targeted coaching.
Well Rooted’s branding was developed after an extensive understanding of Dawn’s values, objectives, and target audience. The icon and typography work together to create a brand that is sophisticated yet approachable. The hand-drawn quality of the icon symbolizes the personalized approach when working with Dawn. Leaves represent growth while also being a traditional symbol of health and wellness. The typography is light and airy to emphasize that a journey to better health is possible + doesn’t have to be overwhelming.
