Ballet California

Branding • Print • Web

Ballet California, formerly South Bay Ballet is a pre-professional ballet company located in Torrance, California. Ballet California’s mission is to be the nation’s leading pre-professional ballet company, providing the finest in training to our youth as well as performances that inspire and enrich the community. Their success in consistently placing dancers in professional contracts has earned the respect of the international ballet community.

The Ballet California/South Bay Ballet logo was designed in 2007 (15 years ago!) As a ballet company that trained many well known dancers, it was important to step up their identity to match the quality of the instruction and performances. Their previous logo featured a dancer’s photo. Using another photo of the same dancer as a silhouette provided a more sophisticated and modern look. All the marketing materials for their 3 performances a year, brochures, stationery and their website were all redone.

Jen has created our branding, as well as websites, programs, and advertising for at least fifteen years, and we couldn’t be happier. She has a great eye for design. I can’t remember the last time we had any changes to make on a design (aside from content changes on our end, of course). She is quick to respond, responsible, easy to work with, knowledgeable, and helpful. She’s also helped on a variety of other projects, given great advice, and generally helped us improve our brand. We plan to use Design Makes Me Happy for all our design in the future, and have recommended Jen to another organization we work with, who now love her as much as we do! She gets our highest recommendation!

– ELIJAH, BALLET CALIFORNIA